I like cereal for dinner. I do.

Sometimes, I like cereal for dessert. Don’t you?

Come on, Cinnamon Toast Crunch should be in the cookie section, right?

Perception Versus Reality

Lots of cereal is sugar-coated belly bloat, and you would never know it until you check under the hood, meaning the ingredients label. On the surface, it looks harmless. In reality, it may be something very different.

It all comes down to perception. What you think you are getting versus what is actually there.

What This Has to Do With Automotive Advertising

Speaking of perception, how do you know if your advertising is unintentionally deceptive? Have you ever had a qualified third party look at it with fresh eyes?

Dealers often believe their ads are clear because they understand them. Regulators and consumers do not view them the same way. That gap between intent and interpretation is where problems begin.

Looking Under the Hood Before Regulators Do

Are you vulnerable to regulatory scrutiny because of how you advertise or how rebates are stacked? Are disclaimers clear, conspicuous, and properly tied to pricing claims?

Join Matt Wilson of Silverback Advertising and me for a look under the hood of automotive advertising and the risks dealers often miss.

Click HERE to watch.